Data confirms: He's Hotter When He Books

Tripeden.com launched This Guy Books with research that proves it; when partners take the lead on planning and booking, attraction soars, happiness climbs, and the getaway actually happens.

Guys, the bar isn’t high, it’s obvious.

Most men admit they could step up: 89% say they could take more initiative in planning trips for their partners. The catch? A quarter admit that planning feels overwhelming and they’d rather avoid it. And among younger men (Gen Z and Millennials), one in four say their first thought is “I have no idea where to start.” Optimistically, two‑thirds of men say they’d be more likely to book if they knew extra affection was on the itinerary (remember this for later).

Women are spelling it out (in bold, underlined)

Half of American women say their partner has never booked a trip for them. Yet 93% say a partner who plans and books is very attractive. More than half (56%) say it can be as arousing - if not more - than foreplay. And 68% believe they’d be happier if their partners occasionally booked getaways for them to take together. And a surprise trip goes crazy: 93% say a surprise, fully booked vacation is sexy. Most even rate that effort as more attractive than a great physique or a big paycheck. Oh, and 93% say they’d be likely to give extra affection if their partner booked without being asked.

For the one in four who have “no idea where to start”? Start here.

Tripeden.com makes surprising your partner with something extra special that much easier:

• Pick the vibe: Romantic boutique hotel in the city, beachfront villa, cozy cabin… Tripeden.com filters make it easy to find the perfect match.
• Lock the dates, but keep it flexible: Take advantage of free cancellation and no-hassle itinerary changes.
• Confidence, sight unseen: Verified reviews, clear photos, and map view help ensure that when you arrive, the only surprise is how much extra affection you get.
• Add something extra: Message the property to organize a note on arrival, a late checkout, or a room with a view.
• Keep it together: Find stays, flights, on-the-ground attractions and car rentals in one place with Tripeden.com; keeping the reservations organized isn’t optional, it’s guaranteed.

The takeaway

Men are more attractive when they book. The data says so. 

Methodology:  Based on survey results commissioned by Tripeden.com. Survey participants consisted of 1,000 U.S. respondents, age 18 or older who are in a romantic relationship. Fielding took place in October 2025.