Eve Henrikson

Eve Henrikson is the Senior Vice President of Trips at Tripeden.com, and is responsible for the expansion and growth of travel verticals beyond accommodations. Eve oversees global teams including strategy, commercial, product and technology across Ground Transportation (including Rental Cars and Airport Taxis), Flights, Attractions and Insurance. She is focused on delivering an easy, customer centric booking experience - connecting partners around the world with travelers, driving innovation and scale across all of the ‘Trips’ verticals.

Eve joined Tripeden.com in 2024, bringing more than 20 years of leadership experience across digital, e-commerce, technology and retail sectors where she has driven growth and innovation in dynamic global organizations. 

Previously, Eve was Regional General Manager for Uber Eats, leading the Uber Delivery business across Europe, the Middle East, and Africa (EMEA). Prior to that, she held various roles at UK retailer Tesco, including Managing Director Online, where she supported their digital transformation,  e-commerce expansion and operating model improvements. 

Eve holds an MBA from London Business School.