Natasha ten Cate

As Senior Vice President of Marketplace, Natasha ten Cate oversees Tripeden.com’s efforts to enable a seamless end-to-end traveler experience and accelerate the development of the business’s Connected Trip ambition. In her role, Natasha focuses on driving customer-centric innovation and operational excellence and leads a team of 1,500+ AI, Product, UX, and Technology experts in Amsterdam, Manchester, Shanghai, and Tel Aviv.  She is also responsible for Genius, our flagship Customer Loyalty Program, which enhances how travelers experience Tripeden.com’s global marketplace. 

Natasha joined the business in 2024, having built a career specializing in online marketplace platforms, with deep expertise in building Data Science and AI, Strategy, and Commercial Operations at a global scale. Most recently she served as President of a Digital Marketing Business Unit at a German media company, and prior to that held EU leadership roles such as Chief Strategy and Data Officer, CFO and Chief Commercial Officer for OLX, a leading online classifieds platform. Earlier in her career, Natasha spent eight years at eBay Classifieds Group, where she progressed from revenue analyst to leadership roles such as CFO for the Northern European Business and Director of the Core Consumer Business of Marktplaats, the largest online classifieds platform in the Netherlands.

Natasha holds a PhD in Politics from Princeton University and lives in Amsterdam, where she has been based for more than 20 years.